Sisu established partnership with Better Homes and Gardens to deliver its recruiting accountability platform for real estate

A note from Sisu CEO, Brian Charlesworth:

It’s been a pleasure to work closely with Better Homes and Gardens COO, Rich DeNicola, over the past few months, in making this vision a reality. When we first started discussions about our core accountability program, Rich immediately saw an opportunity to offer accountability, metrics, and gamification to a core part of the franchise: recruiting, one of the most competitive aspects of the industry, which allows the brokerage to acquire and retain top talent.

The Sisu Recruiting Platform will allow coaches and recruiters across the entire organization to have critical conversations, such as:

  • How many conversations does it take to set up a recruiting appointment?
  • How many of those recruiting appointments result in new or experienced recruits joining the organization?
  • How are my recruiters doing on core metrics such as net recruits, company dollar added, or owner profit?

Equally as exciting is the Dash integration, which pulls already existing data and eliminates the need for recruiters to input this manually. This is something our development team has worked hard on and is proud to say that we are one of the exclusive partners integrating with the Dash platform.

As a company we are excited for a prosperous and innovative future working together with Better Homes and Gardens.

The following is an official press release launched initially on the Better Homes and Gardens corporate website. View the original post here.

(Better Homes and Gardens) Brand is the First in the Industry to Offer the Solution, and Offered at No Additional Cost to BHGRE Companies

MADISON, N.J., April 2, 2019 /PRNewswire/ — Better Homes and Gardens Real Estate LLC announced today that it is empowering its affiliated brokers with a comprehensive talent attraction software system powered by data, analytics and gamification through the Sisu™ platform. With this announcement, more than 120 brokerages and more than 360 offices will have industry-first access to Sisu’s innovative solution at no additional cost. The ability to make decisions based on data and real-time performance measures will transform the way Better Homes and Gardens® Real Estate affiliated brokers and managers conduct their talent attraction strategies, paving the way to help them achieve rapid, more productive growth.

“With this announcement, Better Homes and Gardens Real Estate is not only delivering on our promise to make our affiliated companies more competitive in the talent attraction arena, we are bringing the advantage of world-class, data-driven intelligence to the effort through Sisu,” said Rich DeNicola, Chief Operating Officer at Better Homes and Gardens Real Estate. “Every broker, manager and talent attraction lead in our global network can look forward to a smarter, more streamlined approach to recruiting, the driving force of our real estate business.”

The comprehensive solution offers Better Homes and Gardens Real Estate affiliated companies the ability to:

  • Track, visualize, and gamify recruiting metrics including appointment ratios, net agents, growth, attrition, and company dollar
  • Seamlessly integrate their local strategies with Better Homes and Gardens Real Estate’s back-end data for a more contextual view of their efforts
  • Manage and track performance of newly affiliated agents thanks to integration with the brand’s production database
  • Drive crucial discussions and coaching conversations on recruiting efforts and the overall health of the businesses’ recruiting operations using intuitive dashboards and specific reporting
  • Issue recruiting contests with smart incentives for recruiters through the real-time availability of data and performance tracking

“The innovative Sisu platform and the many benefits it provides is something we couldn’t get on our own and serves as another example of the power of our affiliation with Better Homes and Gardens Real Estate,” said Mark McDonough, President, Better Homes and Gardens Real Estate Winans. “It will transform the way we set our talent attraction strategy and cascade it through our company. The intelligence, real-time data, tracking and analytics give me confidence in our recruiting plan, which allows me to focus on bringing the right people into our company. The fact that this is at no additional cost underscores the brand’s commitment to the profitability of my organization.”

Better Homes and Gardens Real Estate was first exposed to Sisu through the Realogy FWD Innovation Summit in 2018, an event where Realogy seeks and uncovers pioneering technology that will positively transform the industry for brokers and agents.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.

Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

About Sisu™

Sisu provides enterprise sales performance management and business intelligence software for real estate and mortgage professionals. Learn more at

Media Contacts:
Matt Szatkowski 
KWT Global 
[email protected]

Nicole Eresman 
Better Homes and Gardens Real Estate LLC 
[email protected]

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