Sisu is a Finnish concept that means bravery, determination, grit, courage, and resilience, and was founded to improve the real estate and mortgage sales environment.
When the founder of Sisu entered into a real estate and mortgage sales environment years ago, he took notice of the leaders in the field, the ones who seemed to magically have constant success when others did not. They were the 10% of who achieved 90% of the results. Motivated by their success, he decided to find out what made them successful.
He found that the majority used coaches to help them stay accountable, so he chose to do the same. Every Tuesday for 30 minutes he reported his work to an experienced coach who helped him analyze his work, progress, and goals. This process held him accountable and spurred a massive growth in his sales. This idea of goal setting and accountability planted a seed which eventually grew into the Sisu platform.
Sisu was developed as a tool to simplify the tracking of sales metrics, provide critical analysis of those numbers, and gamify the entire real estate and mortgage sales experience. We have evolved to provide a central hub of real estate and mortgage sales transactions; consolidating disparate systems into one common view.
While we love motivating and managing by data, our passion lies in motivating sales teams by encouraging healthy competition and accountability. We want all of my users to reach their goals by understanding exactly what is needed in order to do so. Every sales environment could use more grit, determination, perseverance, and courage.
These characteristics are woven through our culture, and our board and advisors are chosen based on this common alignment.