Real Estate SOPS

Entrepreneurship is stressful. Some days are absolutely insane. We get this at Sisu and I’m sure you get your fair share of insanity running your own business.

One thing’s for sure—you can’t do it yourself. You are 100% responsible for the success of your business, but you’re also 100% dependent on the team members that make up your business. That’s tough.

Whenever we talk with team leaders and broker owners about rolling out our product, we’re actually talking about making a radical change in their business. It’s a fundamental improvement in both the way they operate and the way they measure performance.

But it doesn’t have to be stressful.

With the right standard operating procedures, it’s smooth sailing.

Reduce stress and improve scalability using SOPs

Have you ever been frustrated when the ball was dropped, even though you felt you had the right team members on the job?

Ever wished you could offload one of your many responsibilities but felt like the hassle of training a new team member to handle it would be more stressful than the task itself?

Or maybe you’ve wanted to track a new key metric or adopt a new practice but felt skeptical about getting buy-in from the team?

SOPs are your answer.

standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organization to help workers carry out complex routine operations. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.

It’s pretty straightforward.

If you think about it, most leaders actually communicate at a very average level.

We throw a bunch of ideas or objectives to their team and expect them to execute. That’s fine for certain tasks. But there are other tasks that need to be performed with exactness.

It’s in these situations that we should over-communicate. You go 10x on communication. You draw out an SOP using a google doc or, even better, a Lucid flow-chart.

You’ll outline step-by-step exactly what needs to happen for success, then store it in a google drive or somewhere where your team members can easily reference it.

Once you’ve done this, the stress isn’t on you to communicate anymore—it’s all in the SOP. This document will become invaluable because as you scale you’ll find yourself saving time and referring to it (and refining it) over and over again.

Here are some examples

Good employees love SOPs because it outlines exactly what they need to do to win.

They’re also huge win for leaders because they give you an exact template for measuring performance while simplifying the task of training new team members.

Here are some examples of SOPs I’ve seen from our team leaders:

  • Forms and data the agents need to pass to the admin/TC team at the time a client is signed, offer is accepted and at the time of closing.
  • SOPs for managing different types of leads in the CRM
  • Guidelines for data compilation and preparation for more time-efficient and productive one-on-one coaching meetings.

There are a lot of possibilities here.

The bottom line is this.

If you’re feeling stressed about any aspect of your business, go 10x on the communication. Outline exactly what needs to happen for success. Continually refine the document and it will become a gem and a critical piece for measuring performance and training new members.

You’ll cut out the time you spend communicating on tasks while also doing a better job at communication overall.

Want some ideas to help you better standardize your processes for reporting in Sisu? Reach out to our team (chat box in the bottom right corner)—we have plenty of examples!

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