SHOW NOTES
Scott Sillari has been in the Real Estate Business for a long time. He is a licensed real estate agent and used to be a certified appraiser as well. He worked at Vyral Marketing for 7 years as the Director of Business Development.
Today, Scott is the Head of Sales & Marketing for Real Synch. Real Synch is a task automation platform designed for Residential Real Estate Professionals using the smart “SynchBot” technology.
Join us as Scott shares how tech and automation can fit into the real estate business and how it can make teams more productive to create more revenue.
In this episode, we talk about...
(04:35) What are the most important things that people must be doing to grow their business in today’s environment?
(13:12) How real estate agents can grow beyond being a great salesperson and take it to the next level?
(16:35) What are the key technologies that people are doing to leverage their business?
(17:55) The importance of creating a workflow of your systems so they become efficient
(23:52) What are the new integrations that Real Synch is working on?
(27:59) Why Real Synch is not Zapier and so much more
Show Transcript
Brian Charlesworth 0:35
Alright, Hello, everyone, and welcome back to the grit podcast. I'm Brian Charlesworth. I'm the founder and CEO of Sisu, and your host of the show, and today I'm here with Scott Sillari. And Scott I'm actually met a long time ago and actually got to know him a few years ago really well as we spend a weekend wedding together for Josh Cunningham. Over rocker box, right?
Scott Sillari 1:01
Yeah, we had a great time. It was Yes, yeah, we had a great quality time hanging out not just in passing, like at a real estate event, right, which is it's hard to spend a lot of time.
Brian Charlesworth 1:10
Exactly. I mean, you get to know people on a business level, at a real estate event, but not so much on a personal level. So I really enjoyed getting to know you and your wife and the rest of the crew that was there. That was a lot of fun. But, Scott, I just want to introduce Scott really quick. Scott has been in the industry for a long, long time. He's actually I think most people probably don't know this, but Scott's a licensed real estate agent, as am I. Scott also used to be an appraiser, and a certified appraiser and he spent a long time seven, seven years or so over at Vyral Marketing. I think that's how most of us in this real estate industry know Scott is from viral marketing now viral marketing. Scott, obviously spent a lot of time with customers and I do this you know, I'm I'm on the phone half of the day or on zoom, I should say, with different customers really consulting them on their business. And Scott's done that same thing over a viral really consulting them on how they can drive more leads and how they can grow and build your business. So I'm really looking forward to spending some time with Scott today on just like, what what are some of the most important things you guys can be doing to grow your business? So absolutely, we'll get into some of those things. But Scott, thanks for joining me today. Yeah, you've heard of this time together?
Scott Sillari 2:33
No problem. Brian, thanks so much for having me. And I look forward to sharing, you know, everything that I've learned from others and hopefully passing it on to real estate teams from a business growth standpoint, which is a lot of the the knowledge that I've gained over the last eight years and being in this industry, you know,
Brian Charlesworth 2:51
Yeah, awesome. So I actually don't even have any notes in front of me today. Scott is just as this is just us hanging out and chillin together. So nice. Anyway, One thing I didn't mention is Scott actually joined Real Synch. How long has that been nwo, Scott?
Scott Sillari 3:05
in January, so and really, Brian, I don't have much of a tech background. So when you get on the phone with me, I'll be like, Yeah, I don't know much. But when it comes to the those little details, but what I do know is is what you need to be doing in your business and how tech can fit into that, and how automation fits into that. And having software's and systems in place to make your team more productive. So you convert more leads and generate more revenue at the end of the day. Right. That's what we're all talking about.
Brian Charlesworth 3:33
Yeah, I mean, if you look at the business today, it's amazing to me how many people there are now that are just crushing it. You know, I don't think there used to be if you look back 1015 years, and I grew up with a father who was in real estate. It didn't used to be that you had all this tech that you could leverage and you could sell. I mean, I did a podcast a week ago a few weeks ago with somebody it was actually well not podcast but a webinar. They have closed over 1600 units year to date. So, like that that was unheard of right. So how do we all leverage that and that's why I wanted to have Scott on the show today, I really want to talk about just what we can all be doing. Most of our listeners here are running teams or brokerages, or they might be powerhouse agents. So Scott, I really want you to just dive in and like, what should these people be doing? So I'm going to start by just maybe going back a little bit. And if you look back at your time in this business, what are the most important things that people need to do like the absolute things that people must be doing to really be growing your business in today's environment?
Scott Sillari 4:46
Well, I mean, the first thing is when you start off as a real estate agent in this business, you know, most of them are coming with a sales background and approaching it as if they're going to be doing transactions and before they know what they have. A business on their hands have been either run. And I'd say the there's a couple things that you need to have one, you need to be able to hire someone, like an admin assistant transaction coordinator that like whatever that position is for you to leverage your time and bite the bullet on just not making as much commission. I mean, you can, you'll get stuck in that, that hamster wheel as you will if you don't do that. So that's the first step to getting to like a team level and essentially having a team right. The other thing is you have to have a CRM, if you're working out of a spreadsheet, or you don't have a CRM, like, oh my god get I don't know, I don't know what to do get out of business or something. But you have to have a place where you can organize your contact data, your lead data, like have stages of like the what that leads going through, whether it's ready now or you know, 30 to the 90 days or it's a year out, like you have to have visibility. That's the first step you have to have that CRM So I say those are like the things.
Brian Charlesworth 6:03
And the CRM and the real estate industry is a little bit different than Salesforce in most industries, CRM is going to give you an idea site, correct. That's going to allow people to come in and think that you are the MLS in your area and search for leads. And then it's going to require that after three or four clicks, they sign up to be a part of your database, basically. Yeah, so that's one thing. And then and then the CRM in the real estate space are also focused on now you captured that lead, let's follow up with that lead.
Scott Sillari 6:33
Right. And then like, I mean, there's a million in one sales system, you know, best practices that we've seen in real estate, you know, all these different coaching companies like how quickly you have to get the lead and the campaigns and the scripts and all that stuff that's been around for a long time, because sales driven, this type of stuff is like operational, where it's like you have to have this in place to stay organized. Otherwise, you're just running around, right. So I think, Brian, those are the first steps then The next step is like, you know, as he talked to you like getting out of your comfort zone. And understanding that hiring the right people is just as important as closing next deal. You have to have the right people in your business so that you can delegate and leverage yourself and start to do start to share time where you're not just doing sales, but you're also working on the business. So fitting that into what you're doing every week. Because if you're just working in the business, you're never going to be able to really grow and hit those, those next levels that you need to hit, you need to be working on it. And that means putting more processes and systems getting more software's and automation and things in your business that are going to generate more leads, and then having the right people to convert those leads, which is, you know, buyer's agents, you know, eventually hiring a listing agent, so that you can start replacing all the sales that you're doing. And yeah, you're gonna make less money, but your business is gonna start to grow exponentially, then eventually you're going to make more money, right? So you have to kind
Brian Charlesworth 8:00
Let's be specific there, you're going to make less money on a per transaction basis. Right? But ultimately, if you're doing this right, you should make more money. And obviously in the in that transition period, when the business isn't really growing possibly you're gonna make less money. But that's, that's short term, right?
Scott Sillari 8:17
Yeah. So like I had a, I had a client that I worked with a long time as a good friend. And he he knew that that was like it was where he was, he was still doing the sales, you need to hire someone to run his whole sales team. He brought them in, he paid him like 150 grand a year in salary. Right, just and then like with bonuses and the whole huge structure, and that first year, he he went down by half of what he made personally, right. But in the next year, the business grew exponentially. He was making more than what he had been making two years previous. And he went on vacation for six months with this girl and just got out. Right so like, it's You know, and that's that was one of his goals or dreams. He had been doing the business for a long time, right. But he but sometimes you have to take that step, you have to be willing to be uncomfortable as we all say, if you're not uncomfortable, you're not growing, right? You have to be uncomfortable. And sometimes taking those steps that are uncomfortable and taking that risk is going to allow you to, to live the life that you want to live and have the business that you want to have. Yeah.
Brian Charlesworth 9:23
Yeah. I think when you and I look at this business, Scott, we're always thinking, Okay, first step is you're going to become a great agent and you're going to build a team, then you might get a brokerage, then you're gonna bring in all these ancillary businesses, you're gonna bring it, you're going to start a mortgage company, you're going to start a title company. So we see this all the time, but I had dinner the other night with a couple from California who came into Utah, and she has had a team of five or six agents several times, but she's not a great manager, and she knows that she's like, I'm better off just selling houses and what she actually hires And so that's just a different way to build your business. But what she actually hired are showing assistance, because she doesn't want to show houses all day she's going to prospect she's going to generate actually her prospecting was all inbound, she generates a tremendous amount of leads, gets those leads, gets appointments scheduled, someone goes out and shows the houses 99% of our businesses, buyer's agents. So the opposite of what everyone says to do, right, but he's crushing it, right she's making, I'm guessing she's making close to a million dollars a year. And that's like, amazing, and I love those types of stories. Because what you're identifying is a person that knows the type of business they want to have, right? And they've laid out a business plan, or they've made mistakes and trying to grow it in the wrong way. And they finally identified what they want out of their business. And that's key too. We talked about, you know, this the stages, like you said, from sales to team, to then a huge team and having all these extra businesses and all that but if that's not what you want, then don't do that. Don't do it because that's what others are doing. It, build the business that you want to have based on what fits you and if you know you suck at certain things, you got to hire people to handle those things for you, right? So you don't have to do them you can focus on if you are just you love being a salesperson, then you should be that salesperson hire someone to run your business for you. And you could just be a salesperson in your business, right? I mean, I mean, it's, it's fitting a square peg in a round hole, right? I mean, that's such an old saying, but it's, it's so true. And I've, I've met with so many teams, and I know springs spring and her business partner really focused on this as a blade is I'm not going to try to get everyone to do four transactions a month, if nobody's good with to let them do to, you know, write some some money might want 10 Let's help them get to 10. But don't try to just punch everyone in that same bucket because people have different goals. And I think as leaders, we can help people accomplish what they want, but we can't help people accomplish what we want, right? Because what we want isn't what they want. So don't try to Don't try to do that. And it's the same for you and your business. Just because someone like Gary Keller has been out there preaching for years and years and years, you have to build a team. And then you have to do this and this and this. Well, that's not for you. It's not for you, right, Scott?
Scott Sillari 12:14
Yeah, absolutely. And I love what you just said, because it's the way you get out of your business, what you want is by helping the people that work in your business, get what they want. That's the ultimate exam. That's the ultimate, and then you'll you'll get everything you want out of your business, right. And if, if you're helping people that aren't a fit for your business, then they can move on to and you figure that out along the way. But I think it's coming from a place of knowing that if you truly want to help people live the type of life and achieve the goals that they they want out of being an agent on your team. They're going to stick around for a long, long time, where we see this huge disconnect and this turnover all the time, Brian of I've heard of stories a million times of like, Yeah, I'd fire all my agents and start all over again. That's a reflection of the business owner. And you trying to hire people to serve you, and not hiring people to help serve them? Right? And if you if you hire people to serve them, it's gonna serve you in the long run.
Brian Charlesworth 13:11
Yeah, I think it's that and I think you know, a lot of a lot of people in real estate have, there's such great salespeople. And then I like to take this to the next level. Well, for you to take it to the next level, you need to continue to grow and expand your skills beyond being a great salesperson. Now it's time to become a great leader. And for you to become a great leader, you need to grow. And so what are you doing to grow internally so that you can help others then become great salespeople and others grow? And so is the minute we stopped growing the minute we lose our ability to really lead other people, right?
Scott Sillari 13:48
Yeah, absolutely. I mean, you're never just on a plateau, right? You're either growing or you're going the opposite direction. So So yeah, absolutely. So you know, and Yeah, so again, the people around you are gonna make them everything else that you do in your business successful. And what I mean by that is, when we start talking about the systems, the processes, the software's that you start incorporating to whether it's lead generation or lead cultivation, or just visibility when you, you know, add a platform like si su whenever, like when that's the right time for you, for your team. All these things don't work well, if you don't have people that are using these systems in the right way and putting the right data and information into these systems because you've you've hired a good team around right.
Brian Charlesworth 14:43
Well, it doesn't that come back to really being a being a leader that Yeah, fires being the CEO of CC. I see it all the time. We have customers and the bulk of our customers. Thankfully, you see suit at an extremely high level. And then you have the other people who say I think Can't get my agents to do it. Well, is that is that sea zoo? Or is that a learning opportunity for you as a leader? I can't get agents. This okay. There's a problem. And the problem is, right.
Scott Sillari 15:12
Yeah, absolutely. And like, you could ask yourself the same thing like, Brian, how much have you grown in the mean? How long seats have been around now for four or five years? Four years, four years? Like, how much have you grown as a leader? You know, building the business that you have now, you know?
Brian Charlesworth 15:29
Yeah, absolutely. And I have to continue to grow. I listen to podcasts every morning. Listen to books all the time. Me with people like you all the time as part of the reason I love having a podcast is I get to learn every single time that I have a podcast. So anyway, just just just, it's a really fun industry to be in because everybody in this industry, at least, the top people in this industry are really all growth mindset and focused on constantly growing and I just love surrounding myself with people like that. So
Scott Sillari 15:58
A lot of entrepreneurs worship, which is great to be around because people have to innovate all the time. And like you said, keep growing and being becoming better leaders and, and better facilitators of education information, like helping others and connecting with other businesses. I mean, there's so many amazing things about being an industry like, like real estate, from this standpoint, you know, from a business to business standpoint, it's exciting.
Brian Charlesworth 16:25
Yes, I just got let's dig in deeper. So you were a Vyral for seven years, you've been in real estate now for the bulk of this year for all of this year. So I just want to hear a little bit more like what are you seeing? What are these top people doing? What are the keys that people need to do? I think most people listening to this podcast, honestly, today. They're either top top agents, their agents on a team or their team owners or broker owners. I think they all have a CRM. So yeah. Taking your business to the next level. beyond that. Now, what are some of the things you're doing that you see out there? Because you see a lot that people are doing to like really leverage and take that to the next level. What are some other technologies, whatever? What are some of the things, whatever you want to talk about Scott
Scott Sillari 17:11
Yeah, a lot of the the big teams that I'm talking to her, you know, it's it's finding the workflow within their business through all the different tack that they've started to apply. Right. And you were talking some big teams who talk. I mean, you're talking about a team that did 1600 units, right. Like, they obviously have a lot of different software's or lead gen. systems to have that amount of business, right. But then also they have a lot of visibility in their business. So like, specifically what I'm seeing and maybe a lot of us do that work are real things. A lot of people I'm talking to you about technology now. But everything needs to be automated man. And on the step back for a second because the like when I was that viral for years, it was like there's all these new amazing Virtual Assistant companies that popped up and it was like hiring more staff at a more efficient cost, but that are really high quality employees to do a lot of the administrative type stuff. But we've kind of gotten to a point where the technology is good enough now to automate a lot of that where you don't need to have that labor cost, right. So I think every person I'm talking to, is like, how do I create this tech stack this workflow of all my different systems, so they're efficient, and I don't have my agents logging into 10 different systems because they're not productive that way. And so it's like getting more efficient. That's a lot of the conversation I'm having recently is like, how can we be more efficient, more productive, better data, less errors, right? And, and having the visibility of what's happening with my team, right? broker owners are a little bit different because they'll have like a team within their brokerage and a lot of times they're more focused on their team. Rather than the the accountability necessarily for like, you know, have hundreds of agents, right. But the team owner that has maybe 30 4050 agents, and you're trying to keep them all accountable, I mean, first of all, you need something like CC, so you have visibility, right? You need to have automation between that your CRM need to have a transaction coordination system. So that your that's automated into whether it's back in your CRM, or in the CCU. So that your transaction coordinators aren't having to go into two or three different systems to add the same data over and over and over again. Right and then on it.
Brian Charlesworth 19:35
And that was such a hot point, Scott, that we had so many customers asking us to build that, but we finally just did it. And so yeah, most of our customers at Sisu are not just using us for visualization, gamification, those types of things, but also using us for their task management, commission management, document management, all that stuff as well. So yeah, it's You don't care if you go somewhere else for it, well integrate, right? Because we have an open API for it. But yeah, absolutely those I think that is equally as important as the CRM, because the CRM keeps your sales people on task. But that back end stuff that task management keeps your admin on task. Yeah, yeah, holy. One of the fun things we've done here is we actually now have leaderboards for the number of tasks that different TC's are completing. So imagine having three TC's, and you want to see how many tasks they're doing. Well, they each get assigned, let's just say 30 tasks per contract close. And if somebody is doing double or triple the number of tasks, you know which TC you need to replace, right? Yeah, anyway, it's been fun. It's been fun to watch that but
Scott Sillari 20:48
Awesome. That's awesome. Great. Yeah, those are those are the things that we're talking about now. Right? Where it's, I feel like you know, and again, you're in the same realm as I am the people that we're talking to you now, you know, when I was at Vyral, I was talking to the single agent all the way up to the to the big broker. But at real saying it's much more targeted as far as who I'm having conversations with. And I think it's a lot more teams and broker owners, right. So some of the sales practices are in place, it's not as much guidance on that, right. It's much more about what we were just talking about, which is the visibility with what their team's actually doing. And then getting more efficient so that their their agents can be more productive, and that the leads aren't getting wasted, like their conversion rates can go up and automation helps with that. I mean, one of one of the teams we were working with, when they integrated voice pad into Boomtown, their conversion went up 300%. So why do you Brian, why do you think that is?
Brian Charlesworth 21:52
Because computers always follow up and agents don't. That would be my guess
Scott Sillari 21:59
Yes, that is correct. So what was happening is the agents had to log into another system. And they followed up a couple times didn't get a hold the lead, and the lead sat there and the other system and never got into the CRM, the CRM needs to be your hub of you know, when the lead comes in registration to close, right has to be your hub where your agents live. And then you have this tech stack. Think of it as like a web of you have the Sisu the transaction coordination system, and then all the different lead systems like voice pad or structurally or while oboe, I mean, these are some of the systems that we integrate with. But these are all really great platforms that you can be working with. And all of a sudden, when they're all automated, you know that all the leads are flowing into your CRM, and then your agents can stay on top of them and your conversion rates gonna go up.
Brian Charlesworth 22:51
Yeah, so one of the things you just said, Scott, you said the I don't know if I misunderstood you, but you said the CRM needs to be your system from
Scott Sillari 22:59
Your hu. Just in general for your agents to be going in so that they're not really know every day for their lead follow up basically Exactly. So they're not having to log in to like, you know, structurally and figure out what the bot is doing. Right? They have to go log in the voice pad and see the leads that are sitting in there, like your agents not going to do it. There's not going to do it. Right. They're not going to go into three or four, four places where they have to do lead follow up. It's hard enough to get all the leads as it is.
Brian Charlesworth 23:31
Even if they say they will they can't do a good job. No, I wouldn't do it asking right.
Scott Sillari 23:36
I wouldn't tip it either. I have I've HubSpot. That's where all my tasks are for all my leads on it's where I go. If I had to go into four or five systems, I wouldn't do it either. I wouldn't have time. Who has time for that.
Brian Charlesworth 23:47
So digging in a little bit, Scott, you guys at Real Synch have built a bunch of integrations for us, as well as other people. I know you have several connections from Sisu into CRMs. And into things like dotloop. Tell us more about some of the integrations that you guys are doing over at Real Synch. And then I want to dive into this, this new thing that you guys are about to roll out and are testing right now.
Scott Sillari 24:22
Yeah, absolutely. So we have three new integrations in development. And they're all to you. Well, I mean, you and other apps. So Sierra interactive is another CRM and you know, I keep mentioning CRMs, because that is the hub where the agents live, to convert leads, right? So we have to be connected to them, we have to be connecting them to different systems. So Sierra is one. We building a bi directional integration with you guys. We're building a bi-directional integration with chime, and Sisu. And then we're also building a bi-directional integration with brevity. And these are all happening currently time. lines, it depends. And we can get into the technical aspects of what happens in a public API or API that's facing forward that you build a connector off of. Sometimes they're really good. Sometimes there needs to be worked on on them. Sometimes it takes time to get the wait a little bit for these things to get updated. But those are all those are all happening as we speak. We're also connecting, be connecting brevity, most likely to why lopo as well as structurally. And then we are considering additional integrations with with chime and Sierra. So those are happening as we speak. You know, over the next couple of months, hopefully, we're going to be in beta on all of them. And and testing them out with new users from these different CRM companies. Right. And then, also on our roadmap is, you know, we cannot currently see suit in one direction sky slope in the Sisu and then dalip in the Sisu, which is what a lot of our beta users wanted originally. We are also looking at DocuSign suites and like their software, and then broker mint as well down the road, but you know, those would be additional connectors. But I think that would be in the next year, just looking at those things. But we know like, the transaction coordination piece is really important to get into cc or into your CRM, depending on the workflow.
Brian Charlesworth 26:22
Yeah, okay. So you guys, obviously, we want it Sisu, we want to be connected to everybody. Doesn't matter if it's your front end CRM or your signature platform on the back end. We want that connection. And there's value for us. There's value for the other partner on the other end of it. Yeah, see, you guys have been an important part of us getting added integrations as we love anybody that will do those integrations, but you guys have been the most aggressive and doing those for us. So thank you for doing that.
Scott Sillari 26:52
Yeah. You don't have to thank me. It's a it's a win win for us. And there's a, you know, a handful of other middleware companies out there, but our job is to strive to be the best one and the most specific with real estate and understanding the workflows of real estate teams and brokers so that when we do build these integrations, they use case fits the way that the teams actually use their systems. Right,
Brian Charlesworth 27:15
Right. Yep. So you guys have been focused on doing that now for a couple of years. How many total integrations do you guys have?
Scott Sillari 27:22
We have about 15, I would say 15 different applications we connect to, but a lot of them connect to like, half a dozen. So it's like these. It's a huge one.
Brian Charlesworth 27:36
You got 15 different companies that sit there and you're connecting them to
Scott Sillari 27:39
me, it's when you come out, you're like, Oh, that's not that many. But then when you click on one, and it shows you It connects to eight other applications, like Oh, got it, okay. starts to make more sense, right. So there's a lot of a lot of bridges in the sense is what I like to call a lot of bridges happening all over the place with these different applications.
Brian Charlesworth 27:58
So you guys go is to basically be the middleware connector for all real estate technology companies. Is that correct?
Scott Sillari 28:07
Yeah, I mean, that would be, we don't want to be Zapier, right where you connect to everything in all industries. We want to be robust. And like add a ton of value in every connector that we build,
Brian Charlesworth 28:20
Right? where the teacher represents specific to real estate is my understanding, is that correct? Correct.
Scott Sillari 28:26
Correct. So we do we want to be the number one middleware company in real estate 100%. And then, over time, we will slowly incorporate ourselves into the title and mortgage industries as well. And there's a long term development plan on the reason why we're going to do that. But But yeah, we want to be the best in real estate, the most custom, the most robust, and what I mean by that is like that the integration does the most, right like fuses zap in season Sisu or your CRM changes some stuff in their API. It's gonna break, and you're gonna have to work on it, we want to handle all that for our clients and for your clients so that things just work and they don't have to worry about it, it's in the background, you know.
Brian Charlesworth 29:10
And if they do, if something does break, which, at some point, if something changes something, it's always going to, you guys are there to support them and handle it instead of them having to handle it on their own
Scott Sillari 29:21
Exactly. Where they can just chat us. And then we get to work on it where they don't have to log into a middleware software and try to figure it out themselves. Right? Great. That kind of defeats the purpose of like being productive.
Brian Charlesworth 29:34
Okay, so for the sake of time, I want to jump in and learn about this new Chrome extension you guys have because Chrome extensions are something I absolutely love that I use the most and I use this every day right now is loom to videos. I love loom are our customers. Yeah, so a loom is is such a great extension and You guys being in this space that you've been in, you saw this need for this new Chrome extension. Tell us about that.
Scott Sillari 30:07
Yeah. So, you know, obviously, we're creating these bridges and these integrations and automation. But there wasn't any way to do that from people's Gmail. A lot of people live in their Gmail and their Gmail inbox, right. And they work out of it. As much as you as a team leader, want them working out of their CRM. A lot of times it's a little bit clunky sending emails and they they're not comfortable doing that and and they end up just venting back to theirs, their Gmail, so we thought, how can we help them be more productive, more efficient, save time, and hopefully create more business for the team lead? And that's a gmail extension, right? So it's an extension that works with Chrome right now only. And just like your little logo that you click that loom logo, you click Brian, there's a little real sync logo that you click on this extension pops up. It works currently the Boomtown fire point and follow up boss and They're all we've been talking to all of them, which is great. So there's a, you know, there's a big push happening as we speak right now. But this allows you while you're in Gmail to add new contact to Boomtown, you can do it right there, basically you hit you click in the email, you click on the email, and it's gonna populate all the all the data over and it whatever whatever's their email, phone number name, it's gonna just fill that fills it in and you add like the lead source and a couple other things that are required by the CRM, and then boom, you add the contact, and now you have a contact that quickly from your sphere into your database, and then you can work on that contact record. So you can change the lead status. If you need to change it to hot or nurture, whatever it is, you can apply a tag, you can do that tension. You do it from the extension with Boomtown, you actually create a task, click on calendar sync and it syncs within a second into your Gmail calendar. You can add notes, you can actually track emails back into Boomtown and fire point follow up boss already. has a gmail email integration. So their emails are going back and forth but Boomtown and fire point don't. So you actually save that email thread as an activity note in the CRM. And we both know for compliance purposes, that's a big deal because a lot of the communications happening in Gmail, and I've talked to teams that are using some of these CRMs, they have to copy and paste the email information into a note, I think about the time waste on that you're in Gmail, you got to go over to the CRM, and I'm not trying to throw them under the bus, but it is what it is. It's the functionality thing. And they got to type in the name of the lead, pull up that contact record, copy, paste. I mean, think about how long that takes. You can do all of it with a click of a button now.
Brian Charlesworth 32:43
Yeah, I mean, I used to when I first got into this industry, to help spring grow her real estate team.
Scott Sillari 32:48
Yeah
Brian Charlesworth 32:49
I remember the days of adding those into Boomtown and it's a time suck for sure. So the thing I love about you guys is you share the exact same vision with us with automate everything, eliminate all duplicate data entry, everything should be stored in one place. And it just, it'll make your business flows so much better. So I love that you guys are doing that. You said you have about 40 teams and beta on this. And I didn't realize you had connectors into all three of those CRMs does. Yeah. So we went live with a free trial. So if you, I'll give you a link to post with this podcast, but there's, there's a free trial, you can sign up for it no obligation, no credit card required you to sign up, and you can start using the extension right away. It's super, super clean that way. And then those other three CRMs Brian, that I mentioned that we're in the process of building out integrations, well, that comes with the Gmail extension as well with those other three. So we'll have six in total available, and we're super excited about it. And we're super excited with the roadmap with this extension and then, you know, eventually being able to maybe create a loop through this extension in that loop or Skype For some of these other transaction systems, you know, the sky's the limit and then, you know, eventually have some plans of how we can connect this with title and mortgage and as part of our roadmap, but, you know, it's very exciting. And I know as well as you do, and when you get into that 30 day window, a 45 day window of a transaction. It's an email shit show between the buyer, the mortgage person title escrow, it's chaos, so someone needs to organize it and hopefully real real things up for the task.
Brian Charlesworth 34:33
All right, awesome. So, Scott, is there anything else you want to share about any of that I have a couple of questions that I like to ask all of our guests and I mean, those since we have just a few more minutes. What is your favorite book or favorite source of learning? It could be podcasts, whatever, but I just want to know like, what is it that you love that you'd like to share with our listeners today?
Scott Sillari 34:55
Well, first off, podcasts are amazing. I used to listen to a lot more them when I was traveling in the car, but as of this covid year it's a it's hard to find as much time especially with my one year old son, but I love podcasts anything that's that's growth minded, right. So I'll listen to a variety from real estate business. You know, I love Greg Harrelson is a great friend of mine. So I love listening to his level of podcast, which is a great one. So if anyone out there hasn't heard that, it's really, it's good. And then as far as like, all the way to like, my favorite sport is soccer. So I listen a lot of soccer podcast, right. So it's like, anything from business and then personal development all the way to sports. Yeah. And then if you've never listened to, um, it's like a history podcast. I love listening to history. I feel it's called but I'll figure it out. But it's amazing. So anyway, podcasts are great. As far as reading my one of my favorite books of all time is Dale Carnegie. How to When friends and influence people is that like lit a light bulb in my brain, if you haven't read it, then you need to go read it. And what's great about it is you can pick it up and just read a story. You don't have to read it from front to back. But that opened my eyes up to how to like, take communication as something that you just do. Something that you can make not only a habit out of as far as doing it at a very high level, but making communication a skill. And so that's something that really went off in my head is a light bulb and something that I've been working on my whole life and I think about the type of person I am I feel like I'm a person that communicates very well but connects people I'm like a connector and in between person I'm going to always be finding a way to to help people whether it's working with us or working with another company or this company or that company and referral or whatever. And in that book My eyes to, to how to use communication to put yourself in a better position to be successful.
Brian Charlesworth 37:06
Awesome. You actually are self-aware of how you're communicating now versus just showing up and talking today.
Scott Sillari 37:17
Yeah. Which can work for some people, but having a little bit of both, I think is good.
Brian Charlesworth 37:22
Yeah, I totally agree. What's your favorite place got to visit? That's a great question, man. I know you're away now. Thanks for joining the show today. Well,
Scott Sillari 37:31
Yeah, I had never gone to Italy and I went a couple years ago. That was by far my favorite time I've ever spent I was with my wife. And I think what was so great about Italy, I know you want to ask these questions. You want to know why probably. What's so great about Italy is the culture their hoods, the the social, the connecting with other people, that is the number one thing and then work Come second. And it's not so they don't work hard. But it's, it's in that order where it is much more and the United States is not in that order.
Brian Charlesworth 38:10
Yeah. So that's a that's a great perspective on that. Tell me where in Italy did you go?
Scott Sillari 38:17
So we went to Rome, which was my favorite trust every i think is what it's called. It's a little bit outside of Rome is where we stayed. And it was like this local little community and just the best food. So we were in Rome went to Venice for a little bit, which is chaos, but you kind of got to see it. Yeah, we were in Tuscany for five days.
Brian Charlesworth 38:36
See, kind of got to smell it too, right.
Scott Sillari 38:38
Yeah, see it, smell it. Spend way too much on a gondola ride and say, we're never doing this again. But enjoy it. Enjoy the one because we're not spending 300 euros for 15 minutes ever again. And then. And then we want to stick with Terra which is the five little towns along the coast that are like I think it's on the Mediterranean side.
Brian Charlesworth 39:00
Yeah, down in the south. I've never been down there.
Scott Sillari 39:02
Yeah, it's actually North it's not south. Oh, it's not where Positano is it's worth. And and that little those little towns along the coasts were, I mean, it was just delightful. It was amazing. So yeah, it was a trip. Okay.
Brian Charlesworth 39:15
Awesome. So tell us about your favorite thing to do in your personal time.
Scott Sillari 39:19
Right now man, it's spending time with my son
Brian Charlesworth 39:23
He's one?
Scott Sillari 39:24
He's one, he's like 13 months. And it's the most gratifying and amazing experience that I've had my whole life. I always wanted to be a dad, I'm 39 years old, and I got to be a dad when I was 38. And so every every minute that is free when I'm not, you know, trying to build our business I'm spending with him whether it's doing a bike ride or activities. We're actually going to go on some hikes. Out here. I bought new hiking backpacks, I can put them on top, go on some hikes. And so I just, you know, introducing them to things I love to do but spending that time with him is it's only going to, you know, continue obviously he's one years old. There's only so much you can do but that's what I spend my time doing right now.
Brian Charlesworth 40:08
Congratulations Scott. I can't believe it's already 13 months I know. Well, what's the best way to get a hold of you Scott? If people want to reach you
Scott Sillari 40:18
So Scott@realsynch.com that throw that on there on the live but realsynch.com. You can just email me or if you if you go to our obviously go to our website, you can find out more information about all the things we integrate with and then also call my cell anytime you want. 703-565-7000 Nice and easy.
Brian Charlesworth 40:41
Okay, wow, you got a 7000.
Scott Sillari 40:44
When I live in DC. I had to keep it. I had it.
Brian Charlesworth 40:48
That's awesome. Yeah. Great. Well, Scott, thanks so much for being on the show and listeners. Thank you for joining us again today. Don't forget to go and give us a five star review if you enjoyed it. This, share it out to your friends. The more people that hear this, the more we'll be able to keep doing this and the more we'll be able to keep getting quality people on the show. So thank you for listening again today. We'll catch up with everybody next week. And Scott, thanks again for joining us today.
Scott Sillari 41:15
No problem, Brian, thanks so much for having me. And, yeah, I appreciate it.
