About Us

Sisu is a Finnish word meaning grit, determination, and resilience—values at the heart of our mission to elevate the real estate industry.

When Sisu’s founder entered real estate, he noticed the top 10% of agents were achieving 90% of the results. Curious, he discovered many had one thing in common: accountability through coaching. He began reporting his numbers weekly, analyzing progress with a coach, and quickly saw his sales soar. That simple system of goal-setting and accountability became the seed that grew into Sisu.

Sisu started as a platform to track sales metrics and drive performance through insights and gamification. Today, it’s evolved into a full transaction and back-office hub—streamlining workflows, connecting agents with mortgage and title partners, and empowering clients with a collaborative portal.
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The power is in the data, not just to drive performance, but to help real estate agents grow into business owners—working on their business, not just in it. Now through our Sympli subsidiary, we empower entrepreneurial-minded team and broker owners to launch their own mortgage brokerages, unlocking a powerful new revenue stream and greater control over the client experience.